Our Story | Teastart
05 Feb 2025
A Journey of Discovery, Flavor, and Purpose
Anken's Dilemma: Choosing the Right TeaBefore Teastart was born, Anken, like many others, often found himself at a loss when faced with the vast array of tea types. As a tea novice, the dizzying variety of products and the complex market left him in a state of decision-making paralysis.Meeting Mr. Bai: A Tea ExpertThen, Anken met Mr. Bai, a tea expert who offered a different perspective. Mr. Bai invited Anken on a journey through China's tea-producing regions, offering insights into the world of tea that went beyond the shelves of a store.Understanding the Tea Farmers' StrugglesDuring these visits, Anken witnessed the tough living conditions of tea farmers and their struggles in marketing. He saw the dedication and hard work that went into every leaf, yet the farmers faced challenges in reaching broader markets.A New Beginning: The Birth of TeastartAt that time, Anken had just lost his job, but his love for tea remained strong. He realized that here was an opportunity to make a difference. Together with Mr. Bai, they joined forces with tea farmers and local manufacturers to create something special, something that was different from the traditional tea-selling models.Teastart: Selling Flavor, Not Just OriginsTeastart was born with a simple philosophy: we sell flavor, not just the origin or grade of the tea. After all, tea is meant to be drunk, and the key is that it tastes good. We believe in getting back to the essence of tea.Rooted in China, Serving the WorldAnken's original intention was to build a brand that he loved, a simple and pure one, free from the complexities and redundancies that often plague the market. Since then, he's put down roots in China, dedicating himself to the growth and development of Teastart, bringing the wonderful flavors of tea to more people.Join Us on Our Tea JourneyAt Teastart, we invite you to join us on this journey of discovery. Explore our collection of teas, each one carefully curated to deliver a unique flavor experience. Whether you're a seasoned tea drinker or just starting your journey, we believe you'll find something to love in our selection.Welcome to Teastart, where every cup is a celebration of flavor, and every sip is a step towards a simpler, more enjoyable tea-drinking experience.Bringing you a happy feeling on your tea journey is our pure vision.
