Planet Fitness, Inc., had huge stock growths in November (and for the third quarter!) In November, the Planet Fitness stock (PLNT) grew a shocking 12.5%, following a strong third quarter and some strong business news. The share grew by 55% over 2018. But what explains these strong gains? New stores, new rankings, and a booming new health and fitness market catalyzed by cultural changes around exercise. Forbes named it one of the best franchises in America in June, and the rankings haven’t stopped coming in–especially recently.
On the less technical side of things, Planet Fitness has a lot to offer a potential member (or potential investor, too!) It’s low-cost, has a strong brand, and is consistently opening new locations. Gym memberships start at just $10 a month, with more features (like tanning, hydromassage, and saunas) available for a small upgrade. With these extra features, which many members splurge for, franchisees run them at a low cost with high returns. Planet Fitness is also large enough to see growth not only by expansion but by acquisition because of its status of a behemoth in the gym market.
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