Sure, you’ve heard all about why the fitness industry is exploding recently. New diets, new gyms, and constant innovation in the industry all are driving this exploding market. But for marketers, how do they tap into all of this new energy? A study that a Phoenix-based marketing firm LAVIDGE just released gives credence to some of the sports marketers out there.
As for sports and fitness marketing as a slice of the overall distribution of sponsorships that consumers wanted to see, it’s more than just a slice of the whole pie. The firm LAVIDGE is estimating that 70% of all sponsorships and advertisements in 2018 are going to sports, health, or fitness. That’s pretty significant! In another data point released in the report, the firm found that sports marketers preferred to reach out to potential clients via television ads, with 80% of marketers polled in this study listing it as their top method of contact. A behemoth of an industry already, LAVIDGE projected that the industry would experience 4.9 percent growth here in the United States, and a whopping 4.5 percent globally.
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