As 2018 comes to a close and people are starting to make their New Year’s resolutions as gyms are increasing their staffing, experts around the country that focus on the health and wellness field are gearing up, too. Their recommendations for the health trends to watch are soon to hit the fitness magazines and websites around the country. Want a head start on the trend-watching? Here are five patterns some experts predict will rock the health and fitness market come January.
A handful of startups, staffed by women, are revolutionizing a new American problem: fertility. From Silicon Valley to NYC, startups like Future Family and Legacy are helping women (and some men, too!) plan for their future families. Notable new technologies in this area include wearable fertility trackers, fertility tests and calendars, and tools designed to aid in the insemination process. There’s lots of room for growth, too– experts project the global market for fertility aids to grow by $21 billion by 2020. Brands and companies to watch include Mira, who released a Bluetooth-connected urine sample to help you determine hormone levels, and Glow, a free app that helps make recommendations about fertility based on exercise, sleep, and stress patterns.
With plant-based items coming in at 20% of all food and beverage dollars Americans spent in 2017, the plant-based market is eating away at the shares enjoyed by the dairy and meat industries. Of that meat, egg, and dairy-free 20% of the market, beef alternatives make up 44% of it. In 2019, watch for new meat-free restaurants and entire restaurant chains to pop up. Specific meat alternatives and vegan companies to watch include Beyond Meat, a favorite vegan meat staple, and Good Catch, a brand working on creating vegan fish alternatives.
Telecommuting to the Doctor’s Office
With the advent of wearable health technologies and fitness trackers comes a new emphasis on online doctor’s appointments. Telehealth, as professionals call it, can encompass anything from routine wellness checkups and specific questions to even dentistry, women’s health, and therapy visits. Brands to watch in 2019 include Roman, a startup which connects smokers who want to quit with physicians who can help them do it, and Tyto-Care, an at-home kit to help parents cut down on pediatrician visits.
Catching Some Zzzs
Some experts consider sleep deprivation as an epidemic to be on par with smoking’s reach in the 1990s and early 2000s. With the CDC recently reporting that one-third of American adults don’t get proper amounts of sleep on a nightly basis, this is a fairly apt comparison! Be ready to see more wearable technologies, blankets and pillows, medications, and natural remedies aimed at helping you sleep. A couple of brands to keep an eye on including Driftoff, who currently have a sleep aid in pill form that Amazon users rate highly, and WarmHug, who make a weighted blanket to help you sleep soundly.
The Drybar Effect
Massages, acupuncture, and Botox treatments are all fairly unsustainable for your average American. However, brands are working to make them an accessible treatment with specialized companies and locations, similar to Drybar’s “styling only” business model. While experts predict these will become staples in big cities before they make it to your average town, they’re certainly something to look for in the coming months. Specific brands to watch include WTHN, an acupuncture specialist, Alchemy 43, which specializes in Botox and other injections, and Squeeze, perfect for an after-work massage.